You're now going behind the denim rope. The rope, made of patches of colored denim, stressed denim, ripped denim, textured denim, worn denim and new denim, is the ultimate symbol of creativity, dreams, love and life. Beside you, the velvet rope. Before today, it's always looked promising...exclusive. But now, you know, you're in the real V.I.P. area. An area where everyone is welcome. Because everyone is important. Behind the denim rope. Here, the true definition of "cool" is radiated across the walls like a ball of light. Here, you can be who you want.
Here, behind the denim rope.
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